Gathering in Nuremberg for a Shared New Future!

At the Nuremberg Exhibition Centre in Germany this March, a light drizzle and chilly breeze greeted visitors from around the world, a lingering reminder of winter's end. Inside the exhibition hall, however, the atmosphere was warm and vibrant — bustling with crowds and brimming with springlike energy. During their visit to the European Coatings Show 2025 (ECS 2025) , Mr. Hong Liang, General Manager of Longhu Technology, led a delegation to call on several of their international strategic partners, renewing old ties and exploring new opportunities for future collaboration.

The delegation first visited the booth of partner WACKER, where they met with Mr. Peter Summo, President of WACKER's Polymers division, and Dr. Thomas Koini, President of WACKER's Silicones division. Both senior WACKER executives expressed how much they value the long history of close cooperation between the two companies, and voiced strong confidence in continuing to jointly grow the Chinese market together with Longhu Technology. Both sides look forward to deeper and more fruitful pioneering cooperation in 2025.

At the booth of BYK, Mr. Hong reunited with an old friend of Longhu Technology, Dr. Moeller. Dr. Moeller showed great interest in the sales progress of the locally developed new products co-developed by both companies — mortar modifiers 903 and 906 — and patiently answered application-related questions raised by customers that Longhu Technology had brought to his attention. Mr. Hong also gladly accepted an on-site interview with BYK, expressing strong confidence and high expectations for the future of the partnership.

At the booth of AVEBE, the Longhu delegation was warmly received by Mr. Roelof de Weerd, Global Business President of AVEBE; Mr. Jose Juan Fillol Pierra, Global Sales Director for Industrial Specialties; and Mr. Jia Lingjun, China Business Manager. Mr. Roelof de Weerd expressed great satisfaction with Longhu Technology's long-term performance in promoting AVEBE starch ethers in the Chinese mortar market, noting that Longhu Technology, as AVEBE's sole distributor in China's building materials sector, has consistently operated with integrity and a continuous drive for progress — truly a trustworthy partner. Both companies will continue working together to launch more high-performance, market-leading products tailored to the needs of the Chinese market. That evening, AVEBE's senior management graciously hosted Longhu Technology's team for dinner. Over the meal, both sides deepened their rapport and engaged in in-depth discussions on future expansion at a broader strategic level.

At the booth of J. RETTENMAIER & SÖHNE (JRS) , a busy Mr. Joachim Jung, Global Director of Industrial Applications at JRS, lit up with a smile upon seeing Mr. Hong and his delegation. He warmly greeted his friends, invited them to sit down, and posed for photos together. Mr. Jung enthusiastically introduced the latest application of JRS wood fibers in 3D printing products, which were on display. He added that as a long-term strategic partner of JRS, Longhu Technology has been committed to market development for JRS wood fibers in building material applications such as mortars and coatings, achieving remarkable results. He expressed his hope that the sincere cooperation between the two companies would continue to flourish, further cultivating the Chinese market.

This trip to the European Coatings Show was highly rewarding for the Longhu Technology team. Their partners are placing increasing emphasis on green, environmentally friendly, and sustainable development trends, continuously launching new products that meet market demands. These developments will undoubtedly inject even stronger momentum into Longhu Technology's future growth.